Founded by seasoned entertainment-industry business managers, TrueNorth Business Management delivers personalized financial guidance rooted in clarity, trust, and an unwavering commitment—like a compass that always points north.
Buwa is a founding partner of TrueNorth Business Management. He has served as a CPA in the state of California for over 10 years, representing actors, showrunners, directors, writers, comedians, musicians, athletes and influencers. He began his career at Ernst & Young LLP in their assurance practice providing financial statement review and auditing procedures to various Fortune 500 companies across several industries. This background affords him the ability to bring highly technical accounting practices to the ever-changing landscape his clients encounter in their various industries.
Buwa has been featured in entertainment trades like the Hollywood Reporter’s “Top Business Managers“ and Variety’s “Business Managers Elite“ lists for his representation of A-list clientele.
His biggest pride of all being his son, Taji, and wife, Janae, with whom he lives in Culver City, California.
Will is a founding partner and business manager who works with clients in the film & television, sports, digital content industries as well as high net worth individuals. He holds a BA in Economics from UC Santa Barbara and an MBA from the University of Southern California. His work focuses on providing practical financial guidance and long-term planning for individuals navigating complex and fast-paced careers.
Will is known for his thoughtful, strategic approach and commitment to helping clients build sustainable, long-term success both professionally and personally. He takes pride in guiding individuals through complex financial landscapes with clarity, discretion, and a calm voice. He has been featured in entertainment publications such as Variety's "Business Managers Elite" lists for his representation of entertainment clientele.
He lives in Venice with his wife, Nicole, and their two sons, Carter and Callum. When he’s not working, he’s likely spending time with his family, traveling or catching a Dodgers game.
